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Embarking on the journey of TikTok advertising is akin to planting a seed in a digital garden; you’ve done your part, and now you wait for it to bloom. Typically, your ad’s approval process takes about 24 hours, though it’s not uncommon for some to take a bit longer.
If you’ve meticulously crafted your content only to find yourself in the waiting room of approval, you’re not alone. Understanding the nuances behind what can extend this wait time is critical, especially if you’re aiming for timely campaigns.
How Long Do Tiktok Ads Take to Get Approved? Stick around as we explore the most common hurdles and how you might streamline your submission for a smoother approval process.
Key Takeaways
- Most TikTok ads are approved within 24 hours.
- Adherence to TikTok’s advertising policies is crucial for approval.
- Changes to ads initiate a new review cycle, potentially delaying approval.
- Regular monitoring through TikTok Ads Manager is advised for updates on ad status.
Understanding Ad Review
When submitting ads to TikTok, it’s crucial to understand that the review process meticulously evaluates each element for compliance with platform guidelines, typically taking less than 24 hours. Through TikTok Ads Manager, you’ll navigate this ad review, tracking every step towards approval. It’s not just about the ad creative; every aspect, including the landing page, must align with TikTok Advertising Policies.
The review process is designed to ensure that your content connects effectively with your target audience without breaching any rules. A common misunderstanding is that once an ad is submitted, the work is done. However, any changes to the ad content, whether to the visuals, text, or even the landing page, trigger a new review cycle. This means you’re starting the approval process from scratch, potentially extending the timeline before your new ad reaches its audience.
Being analytical and informed about the intricacies of this process helps in crafting ads that sail through the review. Ad rejections aren’t just setbacks; they’re opportunities to better understand TikTok’s framework for advertising, ensuring future submissions are more aligned with platform expectations, thus streamlining the path to approval.
Common Reasons for Rejection
One of the primary factors leading to ad rejection is non-compliance with the specific advertising policies set forth by TikTok. These policies encompass a wide range of criteria, including but not limited to, the content of the ad creatives and the nature of the landing pages. Moreover, age restrictions play a significant role; depending on the product or service you’re advertising and the targeted region, there are stringent guidelines to follow.
Additionally, TikTok enforces country or region-specific prohibitions on certain products or services. Failure to recognize and respect these restrictions can result in your ads being rejected. Thus, familiarizing yourself with these common rejection reasons is indispensable for navigating the ad approval process on TikTok effectively.
The Approval Timeline
How Long Do Tiktok Ads Take to Get Approved? Most TikTok ads receive approval within a swift 24-hour window, yet some may encounter delays due to the detailed review process. When you submit your video ads, they’re reviewed to ensure they align with TikTok’s Advertising Policies. This comprehensive review encompasses everything from the ad’s content to its landing page. If your creative isn’t consistent with these ad policies or if the landing page violates one of the guidelines, your approval status could be delayed.
Ads must pass through this review process before they can be published. While the majority are reviewed within 24 hours, the complexity of your ad or any necessary modifications could extend this timeline. It’s crucial to adhere to the ad review checklist from the start to minimize delays.
How do I get approved for TikTok ads?
To get approved for TikTok ads, follow these steps to set up your account and start advertising on TikTok.
- Create a TikTok Ads Account
Visit the TikTok Ads home page (https://ads.tiktok.com/) and click on the “Create an Ad” button.
If you don’t already have a TikTok account, you’ll need to sign up for one using an email address or another method provided.
- Set Up Your Ad Account
Once your TikTok Ads account is created, you’ll need to fill in details about your business, including the billing country/region, time zone, and currency. Make sure this information is accurate as it cannot be changed later.
Complete any additional information required for setting up the account, such as business name and billing information.
- Business and Account Verification
TikTok may require you to verify your business. This process can include submitting business licenses, other documentation, and information to prove the legitimacy of your business.
Follow the prompts in your TikTok Ads Manager account to complete any verifications required.
- Familiarize Yourself with TikTok Ads Policies
Before creating your ads, it’s crucial to understand TikTok’s advertising policies. Your ads must comply with these policies to be approved.
Review the ad creation guidelines, restricted and prohibited content, and other relevant policies available on the TikTok Ads website.
- Create Your Ad Campaign
Navigate to the campaign section in your TikTok Ads Manager and click the “Create” button.
Choose your advertising objective, which could range from brand awareness to driving traffic or conversions.
- Ad Review Process
Once you submit your ad for review, TikTok will evaluate it to ensure it meets their advertising policies and guidelines.
This process can take anywhere from a few hours to a couple of days. You will receive a notification once your ad is approved or if there are issues that need to be addressed.
Tips for Approval:
- Ad Content: Ensure your ad content is high-quality, engaging, and aligns with TikTok’s creative guidelines.
- Target Audience: Clearly define your target audience but avoid overly narrow targeting to ensure your ad reaches enough users.
- Budget and Bidding: Set a realistic budget and bidding strategy that aligns with your campaign goals and the competition for your target audience.
Streamlining Your Submission
To streamline your TikTok ad submission and ensure a swift approval, it’s crucial to align your content closely with TikTok’s guidelines from the outset. Understanding the ad content guidelines significantly reduces the chances of encountering delays during the review process. Given that TikTok ads typically get approved in less than 24 hours, ensuring your ad adheres to these guidelines from the beginning can expedite approval time.
Be aware that the complexity of your ad content may affect the review time. Ads that are straightforward and adhere closely to TikTok’s policies are likely to move through the review process faster. However, more complex content may require a longer review period. If you make changes to your ad, remember that this triggers a new review, resetting the approval time clock up to another 24 hours. This is why getting it right the first time can significantly streamline the process.
Regularly checking your TikTok Ads Manager for updates on your ad approval status is also key. This tool will notify you of any issues or if expedited approval has been granted. Staying on top of these updates can help you address any potential problems promptly, avoiding unnecessary delays in the complex content review process.
Navigating Ad Resubmission
Navigating ad resubmission on TikTok requires a strategic approach, especially since any changes to your ad can reset the approval timer to another 24 hours. When you’re in a situation where your ad needs tweaking, whether it’s the creative aspect or the landing page details, understanding the nuances of the re-review process is critical. Remember, only modifications related to already approved ads will trigger a new review process upon resubmission. This means you must meticulously plan any alterations to avoid unnecessary delays in your campaign’s launch.
Updating your promotion link or making significant adjustments to your ad’s content are among the changes that can initiate this new approval process. It’s crucial to weigh the impact of these changes against the potential delay in ad approval. In instances where your ad is wrongly rejected, don’t hesitate to request a re-review through Advertiser Support. They’re there to assist in clarifying the reasons behind the rejection and guide you through the resubmission process effectively.
Keep in mind, every resubmission is essentially reviewed as a new ad, making it paramount to get it right the first time or have a solid strategy for quick adjustments. This approach minimizes downtime and ensures your campaign remains on schedule.
Monitoring Ad Status
Keeping an eye on your ad’s status through TikTok Ads Manager is essential for ensuring timely approval and campaign launch. This proactive monitoring allows you to track the approval progress, providing a clear view of where your ad stands in the review process. Typically, TikTok aims to approve ads within 24 hours, but this timeline can vary, especially if your ad requires a more detailed review.
The review process is designed to be transparent, with email notifications sent out upon approval or rejection. This system ensures you’re always in the loop, allowing for quick adjustments if needed. If changes are made to the ad, be aware that this triggers a renewal of the approval process, potentially resetting the 24-hour timeline.
Staying updated on your ad status is crucial for a smooth landing of your campaign. The transparency of the process, coupled with the convenience of email notifications, means you can quickly respond to any approval or rejection. This vigilance ensures that your marketing efforts on TikTok aren’t delayed unnecessarily, keeping your campaign on track for its intended launch.
